But unfortunately, we weren’t able to completely fix the video, because all the footage and VO had already been captured. We could only do so much after the fact.
And that’s the important lesson I want you to take away from this story — pre-production is perhaps the most important part of the entire video creation process.
It’s when you develop the end-to-end vision for your video and how you plan to use it; when you research your audience to find out what resonates; when you write the script and pull together a shot list.
If you cut corners on pre-production, you’re leaving too much to chance…
- Will you get all the raw footage you need?
- Does your call-to-action make sense in the context of the buyer’s journey?
- Does your sales and marketing team already have a plan for how they’re going to use this new video?
- Do you know which video player (YouTube, Vimeo, Wistia, etc.) you’re going to be using?