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Ion Torrent Genexus
Experience in-house NGS redefined
The Problem
Thermo Fisher Scientific was launching a disruptive global oncology product and needed a disruptive launch strategy;
something that deviated from their norm on an accelerated timeline.
The Goal
Disrupt the market
Create curiosity and momentum leading up to AMP 2019
Drive prospective buyers to the AMP 2019 Launch Event
Increase Demo registrants at AMP 2019
Use Oncomine.com as an additional educational resource
Create a lead funnels on Oncomine.com
Increase Oncomine.com Web traffic
The Strategy
Working a hard launch date to a major conference and tradeshow of less than 45 days, WireBuzz worked with Thermo Fisher to develop an outline for a customer journey and CTA that included:
Pre-Launch
Pre-Launch Video Content & Collateral
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During Launch
Pre-Launch Video Content & Collateral
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Post-Launch
Pre-Launch Video Content & Collateral
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Maecenas hendrerit mauris a libero maximu
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Something Powerful
Ion Torrent Genexus Video Content
Watch the powerful series of video we leaked to our customers leading up to AMP 2019. This helped create anticipation & curiosity leading up to the Product Launch Announcement
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More Leads
Growth
Visitors / Month
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