WireBuzz Pricing

As we teach in our Video ROI mini-course, a big part of creating a profitable video is balancing quality with costs. While every video we create looks amazing, you don't always need a major production to achieve your goals.

Sometimes, all you need is a professional-looking video with a tight message. Simpler videos tend to work best at the top and bottom of your marketing funnel, when you're simply building relationships with helpful content, or overcoming resistance to the sale.

But in the middle of the funnel, when you're introducing and building value around your product or service, your videos need to be more engaging and emotional to persuade your viewer's to buy. They need hook your prospects and make your solution a pressing priority.

So as an ROI-focused company, we'll advise you when it makes sense to create a more creative video, as well as when it makes sense to keep it simple.

Fortunately, you have lots of options!

We can always create videos that don't feature a person on camera. In those cases, we'll hire a professional voice actor or actress to deliver your message and use animation or B-roll to tell the visual story.

However, there are many situations where having one or more team members on camera delivers the best results for the price. In those cases, it may help to understand our quality control measures…

For example, we always use a teleprompter, so you won't have to think about what to say, just how to say it. Your producer on-set will coach you through the delivery until each line is delivered conversationally and with the right tone.

And to ensure you look like a pro, we use multiple camera angles so that our editors can piece together all the best shots in post-production. Think about it like this — if we can tell a powerful story working with kids, we can do it for you!

At WireBuzz, every project starts with strategy…

So our first step is to perform a discovery call with your team, which enables us to make smart recommendations about topics, creative concepts, messaging, and your video promotion strategy.

Once we have that blueprint, our creative team and scriptwriters will work with you to develop a specific message and creative vision for your video.

As soon as we're aligned, our scriptwriter will pull together a “concept draft” that includes the script and a verbal storyboard, which describes in words the actions that will take place on screen.

If it's your first project with us, we always deliver the initial concept draft on a live call or in-person. That way we can explain the strategy and read it like a voice actor would. Our goal for concept drafts is to be 80% of the way “there.”

You and your team can either deliver live feedback, or regroup internally to pull together feedback for the first revision. All our projects include two rounds of revisions, or three total scripts.

If your project requires any sophisticated animation work or professional talent, we'll also begin sharing samples to ensure we're aligned before making the hand-off to our post-production team.

We then repeat a similar process during post-production, except instead of scripts, we're revising your videos.

By building in a multi-step revision process, we're able to consistently deliver high-quality videos your entire company will love.

It can be very easy to write yourself into a creative corner, which is why WireBuzz always provides verbal storyboards. More like a shot list, really. We've discovered that this usually saves everyone time and money. And we've also never had a client who was unhappy with our final work.

There are other times, however, when storyboarding is absolutely necessary. For example, when we're building sophisticated animations or telling complex stories. The extra time we spend with you in pre-production will ensure you get a video you love. Plus, it saves time during the revision process. It's a win-win.

Simply put, we use 'em when we need 'em. But we won't nickel and dime you for unnecessary work.

Revisions are built into our workflow to ensure you get a video that looks and performs great. We provide 2 rounds of revisions to both your scripts, as well as your video. That's 3 total rounds of scripting and 3 total rounds of editing.

WireBuzz produces over 3,000 videos for our clients. We've only needed more than that a handful of times. But when it does happen, we'll provide an estimate and bill you at an hourly rate of $250.

And if you suspect that your organization is going to need more layers of scrutiny than our typical client, we can always budget your videos with extra revisions built-in. We hate nickel-and-diming, so we try to keep it simple.

As for revisions to previous video projects, we're more than happy to provide an estimate and update your videos for you.

Don't let your agility hold you back from creating videos. We're great at designing videos that can be inexpensively updated for companies that are going through a lot of product or messaging changes. Just let us know and we'll bake that into your strategy!

Because we incur the majority of expenses before the shoot takes place, WireBuzz cannot offer full refunds after work has begun.

However, our payment terms are designed to split up your investment, with the first 60% due before we begin work and the final 40% due on delivery of the initial video.

All that said, it never comes up. Our entire process is designed to protect you (and us) from risk. We don't always get it right on the first draft, but we do get it right!

Get in touch with a member of our strategy team to discuss your goals and develop a plan for your business. And if for whatever reason you're not thrilled with our ideas, you've risked nothing.