The Latest Buzz

People have lots of opinions about how long an online video should be. Some are adamant about keeping videos under three minutes. Others think that 10-minute videos are perfectly fine …

Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs. And of all the …

Think Facebook and YouTube videos are the same? Think again. Both platforms use video very differently. Just think about how both social media sites function... Facebook uses a News Feed, …

By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other …

By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics. As expected, the media blew the entire situation out of proportion, claiming that …

If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go. They provide several benefits, like: Building trust and credibility with …

Remember when Facebook tried to make hashtags catch on? How embarrassing was that?! They tried to copy a technique that works on Twitter, but it just didn't make sense for …

We’ve been talking about the benefits of Facebook Live video for months. By now, you know that livestreaming is a great way to reach your audience and stand out from …

When you’re faced with a significant business problem, it often feels like a dead end. If you don't have a clear path for overcoming an obstacle, it can easily shelved …

A few years ago, vertical videos were laugh-worthy. Novice video creators would upload a low-quality video from their smart phone, and once it got into the video player, two-thirds of …

Facebook is becoming an increasingly frustrating problem for marketers. On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and …

In today’s digital marketing landscape, it’s hard to stand out from the crowd. Everyone is trying to capture attention, but it's easy to get buried in your followers’ news feed, …

People often perceive video marketing as difficult, even confusing. Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re …

Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio. In fact, many Facebook users routinely watch videos without sound. That means you need …

You just finished creating a video...now what? As you know, in order to get ROI on your video project, you need two things: A video with a high business impact …

Without a content strategy, all the hard work you put into creating videos can amount to nothing. And with video in particular, you’re investing more resources into that content, which …

By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.” Quite simply, the issue revolves around whether or …

So...you’ve finally made some videos for your business. You spent a lot time working on pre-production: you identified profitable video topics, wrote great scripts to refine your messaging, and nailed …