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Coming up with an effective video strategy for your business is tricky. First and foremost, everything you do should support your business goals. You’ll also need to consider things like …

"It's the little details that are vital. Little things make big things happen." — Coach John Wooden Legendary basketball coach John Wooden led UCLA to 10 National Championships in just …

Imagine a talking-head style video, interview, or testimonial. If the person on-screen is telling a compelling story, you might watch it all the way though. But frankly, watching someone speak …

If you’re new to video marketing, you might think that going viral is the epitome of success for a business video. When you see videos from companies like Dollar Shave …

What separates a “good” video from “great” one? The details. A rockstar video team does a lot more than work a camera or set up lights. They notice the small …

Want to know the one of the biggest mistakes most businesses make with video? They prioritize traffic and lead generation, instead of using video to optimize their sales process. Sure, …

Let me be honest with you… I wouldn’t consider myself a “creative” person. As the head of WireBuzz’s strategy team, my skills tend to fall more on the analytical side …

Unfortunately, we can’t do everything ourselves. That’s why we rely on our team to bounce ideas off one another, and take charge of different responsibilities. This is especially true in …

You should know by now that YouTube isn’t for everyone. It’s a huge investment of both time and money. The problem is, many video marketers still talk about YouTube like …

Want to make a marketing video for your business? Fortunately, you have options. If you’re on a tight budget, you probably already have all of the tools you need. These …

Smart marketers everywhere are adopting online video at a frenetic pace... 71% of marketers are increasing their video budgets 72% are shifting budget from TV to online video Industry forecasts …

Surprisingly, not everyone has bought into the power of video marketing, even with all the evidence showing that video is the most effective form of content. We get it. The …

The window of opportunity to use video as a competitive advantage is starting to close... And soon, the days when businesses didn’t need video content to stay competitive will be …

Ready to get started in video marketing? We don’t blame you… It’s pretty exciting to see the results that a video marketing campaign can deliver, and there are so many …

Have you ever noticed how bad most online videos are? Sure, they might include the brand message, but they just don't capture and hold your attention... There could be a …

One of the best ways to measure your video’s success is the audience retention metric. Your video’s “audience retention” is the percentage of your video that an average viewer reaches …

Sure, you understand the power of video. You’re convinced that video is going to generate leads, boost sales, and skyrocket your company’s ROI... But what about your boss? Even today, …