ANNETTE MATTERN

What separates a “good” video from “great” one? The details. A rockstar video team does a lot more than work a camera or set up lights. They notice the small …

Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio. In fact, many Facebook users routinely watch videos without sound. That means you need …

Conducting a video interview isn’t always easy. Like most skills, it takes practice to master. But the good news is that anyone can do it if you follow a few …

Are you taking your business internationally, or at least somewhere with a different native language? For any business, that’s a big achievement! To engage your new audience, you might want …

It’s a dog-eat-dog world. For those of us in marketing, that's never been more true than it is today. Seemingly overnight, content marketing burst onto the scene, challenging prevailing marketing …