TODD HARTLEY

Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages. Let me explain. Imagine if your business had an invisible fence …

If you had 2-minutes to explain your product or service to someone, could you get them to buy? Unless it's extraordinarily simple, the answer is probably "no." The more complex …

Getting publicity doesn’t always have to be expensive. In fact, there’s a new word that just got entered into the Oxford English dictionary, and it could be a cheap solution …

Every business cares about word of mouth marketing because it’s the most effective form of business growth. The problem lies in the fact that very few businesses have a strategy …

Getting your sales team aligned with the same pitch can be difficult when they are spread out all over the world. And it’s frustrating for sales managers or directors to …