TODD HARTLEY

We totally get it… You’ve spent a ton of time, energy, and money developing a great product or service. And if you’re like most companies, you’re eager to get the …

Believe it or not, there’s something more valuable to marketers than “attention.” Sure, you’re always trying to reach new audiences and re-engage our customers. And by now, you already know …

In today’s chaotic, noisy, overstimulated world, it’s hard to capture the attention of your target audience. To cope, most buyers have trained themselves to tune out the noise and rely …

Imagine someone scrolling through Facebook’s News Feed on their phone. Between funny animal videos, news stories, and posts by friends and family, they pause on your carefully targeted ad. Perhaps …

Contrary to popular belief, short videos aren’t necessarily the best for driving results. Sure, more people might watch to the end of the video, but holding someone’s attention span for …