How to Boost Your Website’s Conversion Rate Using Video (Ep. 20)

What if you could make 20% more revenue using the same traffic and sales process you currently use?

And to get those results, all you need to do is add one great video to your website?

It almost sounds too good to be true. But is it really?

As a matter of fact, videos can dramatically improve your conversion rate without changing any other inputs, making video an excellent tool for increasing your sales and marketing results.

However, you can’t just put up any video and expect results -- the video needs to be designed for the job you’re asking of it.

That’s why in this episode of Video Marketing Mastery, I’ll be talking to Chris Goward, the founder and CEO of WiderFunnel, a conversion rate optimization expert.  

You’ll discover:

• What “conversion optimization” is and how to use it
• Why increasing your conversion rate dramatically improves marketing ROI
• The proper way to use video if you want to increase your conversion rates

You don’t want to miss this show!

Get the episode on iTunes: http://apple.co/1YWkLZV

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NOTE: You can also listen to the episode here, or download it to your device (right click and save).

In This Episode, You’ll Learn:

• What “conversion optimization” means and why it’s an unfortunate term
• Why “conversion optimization” should really be “marketing optimization,” because it’s not just about metrics, but really understanding your customers
• How video can be used to increase conversion rates (if used properly)
• What the quality of your videos says about your brand
• How to apply the 6 Factors of CRO as a framework for creating effective videos
• Why it’s more cost-effective to test your message before creating a landing page video
• How big your audience should be to start A/B testing
• Why a basic understanding of statistics is critical to the testing process
• If websites with less traffic can use ads to drive test results faster
• Some common mistakes marketers make with video (and how to avoid them)
• Why video works better with good copy and images (not the only thing on the page)
• Why you should never use autoplay sliders or video backgrounds on your website

[clickToTweet tweet="'Anything that’s not explicitly enhancing clarity or the value proposition hurts sales' @ChrisGoward" quote="“Anything that’s not explicitly enhancing clarity or the value proposition hurts sales.” @ChrisGoward"]

Links & Resources

• The WiderFunnel Blog
• The Case Study discussed on the show
• The LIFT Model for conversion rate optimization
• Connect with Chris on Twitter: @ChrisGoward
• Get our free topic selection worksheet to identify which videos will increase your conversions the most!

Thanks for Listening!

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