by TODD HARTLEY, on Sep 22, 2017 6:04:00 AM
Let's face it. Running a video ad campaign can feel scary, especially if you’ve never done it before. You're hoping to find that winning ad, but results aren’t guaranteed.
So, is there a smart way to approach it?
Greg Jarboe, co-founder of SEO-PR, wrote an insightful post on Tubular Insights about the Greek yogurt brand, Chobani, and how they achieved viral success with their recent video ad campaign.
There are a few lessons we can learn from Chobani, who amassed 21.9 million views and 400,000 engagements.
Here's what they did...
Instead of playing it slow and testing one ad at a time, they ran 12 different ad campaigns with 8 different partners.
This allowed them to collect exponentially more data in a shorter amount of time, and find the one ad that resonated most with their market, which happened to be a 90-second video showing you how to make different banana berry dishes with their yogurt.
The bottom line is this: run series of little tests often, see what yields the best results, and then do more of what worked.
If you want to learn more about how Chobani used "micro-testing" to generate 21.9 million views, plus the latest news in digital marketing, then you won't want to miss this podcast episode!
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In This Episode, You’ll Learn:
- Why you shouldn’t be afraid to niche down if you want more search traffic
- How mobile is conditioning users to use their devices
- How Accelerated Mobile Pages (AMP) are helping make mobile web faster
- Google’s search app is introducing a feature that will keep users browsing the web
- How Apple responded to ad group’s criticism of Safari cookie blocking
- Why YouTube refreshed their logo for the first time in 12 years
- How Chobani used sponsored videos to generate 21.9 million views
- How the Boston Red Sox used Apple Watches to steal signs against Yankees
- What the upcoming NFL contract renegotiation means for social and TV networks
- Why USC still runs LA, despite having both the Rams and Chargers
- How Dennis Rodman is offering to broker peace between North Korea and the U.S.
- Facebook’s new lifestyle templates and what that means for print catalogs
- How fake Russian accounts bought $100,000 in Facebook Ads during the 2016 election
- Why a recent study showed 40% of Facebook ads to be completely meaningless
- How Kate Middleton sidestepped the mainstream media to talk about mental health
- How to use Facebook video ads to move people through your sales funnel
Links & Resources
- Todd and dad at the Ohio State vs. Army football game
- Todd's 3D Face
https://www.wirebuzz.com/wp-content/uploads/2017/09/Todd-3D-Head.mp4
- SB Nation Tweet
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