How to Create a Powerful Customer Testimonial Video (Ep. 173)

There’s a reason why so many businesses are using both video and testimonials: because they work.

And when you put them together, you have a marketing asset that brings more traffic to your site, builds trust with your audience, drives social shares and increases conversions.

But creating a great video testimonial isn’t easy — it takes a great investment of time and effort. However, a well-made video testimonial can be one of the most valuable pieces of content that you’ll ever create.

So how can you ensure that you create the right testimonial video, the first time?

My guest on the podcast is Victor Haseman, a strategic consultant who has advised companies like AOL and Salesforce on how to use video to amplify results.

Together, we share the best tips, tricks, and strategies for creating powerful customer testimonial videos that you can use throughout your sales and marketing campaigns.

So grab a snack, fill up your water, and tune in to this week’s episode of Video Marketing Mastery!

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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

• How to use customer testimonials in your sales and marketing funnels
• Why the customer testimonials story format is so valuable
• How to distribute your customer testimonial video effectively
• How to adapt your testimonial video to attract different types of buyers
• The common mistakes to avoid with customer testimonial stories
• How to measure the success of a customer testimonial video
• The ideal budget for a customer testimonial video

Links & Resources

• Victor’s Video Marketing Intelligence podcast
• Gain access to our free Video ROI mini-course by signing up here
• Pitch us a question that we can answer in a future podcast episode
• See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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