by TODD HARTLEY, on Dec 6, 2016 8:09:00 PM
Recently, everyone’s been up-in-arms about fake news.
Facebook and Google are both receiving tons of criticism for allowing websites that publish inaccurate articles to go viral on their sites.
Some are even citing fake news as the reason for the 2016 presidential election results!
But as an investigative journalist in my past career, I know this is nothing new.
Fake news was a problem long before Google and Facebook ever existed, only now it’s easier to spot and fact-check.
For many, that’s not a good enough solution...
People are calling for reform.
But if two of the biggest tech giants in world start doing what is asked of them and become the judges of what is and isn’t “real,” then what does that mean for new media?
In this episode, I share the consequences of censorship in the digital age, and answer a few of our listeners’ video questions that we’ve received over the past week.
This is definitely an episode you won’t want to miss!
Get the episode on iTunes: http://apple.co/2gV0s2C
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In This Episode, You’ll Learn:
- Where videos fall in the buyer’s journey
- How WireBuzz uses video in the buyer’s journey to increase sales
- Why you need to identify how your next video will impact business
- News Update: GoPro has let go 15% of its workforce and cut their entertainment division
- News Update: Justin Bieber claims that Instagram is for the devil. Why? Who knows…
- News Update: Facebook expands to India with Express WiFi, a software that provides internet access to local entrepreneurs
- News Update: ESPN has lost more than 1 million subscribers over the last two months alone
- What Facebook and Google are doing to handle their fake news problem
- What cleaning up fake news actually means, and how it will change tech and social media
- Why fake news has always been a problem
- Todd’s experience uncovering 7 of the 8 biggest news scandals in Arizona history in his previous career as an investigative journalist
- Why censorship ruins credibility and destroys businesses
- News Update: Reddit tries it’s own version of censorship by penalizing users that violate the site's rules
- News Update: There’s an increase in requests to suspend Donald Trump’s Twitter account
- Why people watch longer videos
- When a shorter video is appropriate
Links & Resources
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- Find out what video topics are most profitable for your business with our free Topics Selection Worksheet
- Learn about Inbound Marketing and the Buyer’s Journey with Hubspot’s free training
Check out my Little League team with Tito Jackson and his 3 sons!
Take a close look at these two newspaper clippings:
Trust me, fake news has been a problem for a long time!
Thanks for Listening!
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