How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott (Ep. 167)

Getting publicity doesn’t always have to be expensive.

In fact, there’s a new word that just got entered into the Oxford English dictionary, and it could be a cheap solution to your publicity problems.

It’s called Newsjacking, and it’s a fun and simple way to attract more attention to your business without spending an arm and a leg on advertising, by capitalizing on breaking news stories.

So how do you do it?

Well, it’s actually a lot like surfing - you have to ride the wave early or else you’re going to miss it.

Plus, there are certain aspects to newsjacking that you want to be sensitive to, otherwise, you might come across offensive or inconsiderate.

We talked about newsjacking back in Episode 124, but this time I’m interviewing the man who coined the term — David Meerman Scott.

So if you’re ready to learn how to capitalize on breaking news to garner inexpensive publicity for your business, then you don’t want to miss this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

• How the term “newsjacking” originated.
• What is Newsjacking and how to do it.
• How every news story follows a predictable bell-shaped curve.
• The similarities between surfing and newsjacking..
• How to use Google News to identify newsjacking opportunities..
• How Cheerios used newsjacking unsuccessfully and how to avoid that happening to you.
• If it’s possible to plan newsjacking in advance.
• Why you need to develop a team of people in your office that you know, like, and trust to newsjack successfully.

Links & Resources

• Check out David Meerman Scott's new book on Newsjacking.com.
• Newsjacking: How Marketers Can Capitalize on Breaking News (Ep. 124)
• Gain access to our free Video ROI mini-course by signing up here
• Pitch us a question that we can answer in a future podcast episode
• See what a @WireBuzz production looks like by following our crew across the country on Instagram

Thanks for Listening!

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