by WireBuzz, on Aug 19, 2021 8:32:19 AM
Whether you’re hosting a webinar or an in-person event, it’s vital to segment your marketing communications if you’re going to see an ROI for your events.
In this video, WireBuzz CEO Todd Hartley explains the importance of persona-based communications to capture these unique audiences.
Once upon a time, we used to be able to create one-size-fits-all communications about our products. But those days are over. Why? Buyers started expecting access to hyper-relevant information on-demand and not everyone has the same needs. For instance, an investor has much different pain points than an administrator. And that administrator has completely different needs than a surgeon.
That’s why it’s important that each of these personas receive hyper-relevant content that will resonate with them. Just as a conference has different sessions and panel discussions that speak to different audiences, your communications should do the same thing.
Once you determine who these segments are at your event, you can follow up with targeted communications that speak to their specific challenges. If the recipient feels understood, they are much more likely to lean in and pay attention. And, BOOM. Before you know it, you have converted that viewer into a buyer.
If you need help developing an ROI focused event strategy and creating personalized journey pages that will engage all of your prospects, visit our website at www.wirebuzz.com/remote-sales and fill out the form to schedule a free 15 minute meeting.
We look forward to hearing about your goals and helping you create the BUZZ that generates the ROI.