4 Steps For Persuading Your Stakeholders To Invest In Video (Ep. 47)

Sure, you understand the power of video. You’re convinced that video is going to generate leads, boost sales, and skyrocket your company’s ROI...

But what about your boss?

Even today, many key stakeholders don’t recognize the significant advantage video can provide to a business.

Maybe they don’t know that businesses that use video are growing 49% faster than their industry competitors. Or perhaps they don’t know that 4 out of 5 people think a product video is important to the buying process, with 25% saying that they lose interest in companies that don’t use video.

So the question is: how do you persuasively inform key stakeholders about the importance of video, without turning it into a conflict over company resources?

It’s an important question, which is why I’ve brought back Marcus Krieg to walk you through a simple four-step framework for persuading your coworkers to give video marketing a try.

If you’re fighting to get video adopted at your company, then this is a great episode you won’t want to miss!

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In This Episode, You’ll Learn:

• News Update: Twitter shut down Vine on Thursday, the short-from, looping video app
• News Update: YouTube launched mobile-friendly End Screens that prompt viewers to take specific actions like watch another video, subscribe to your channel, link to an associated website, and more
• News Update: Apple announced the release date, pricing, and specs for the new MacBook Pro
• How to convince your boss that your company needs video
• Some of the most compelling statistics about video marketing
• Why the window of opportunity as a competitive advantage for video is diminishing
• Why video is so persuasive to your prospects
• Why an annual budget model is becoming outdated
• How video may take a larger chunk out of the budget, but greatly increases ROI
• What a video pilot program is and how to use it to convince your key stakeholders to invest in video
• How to identify the best videos to start with when planning your pilot program
• Why an explainer video is the safest investment for your business
• How video can help make your sales team more efficient
• How storytelling can not only convert prospects into customers, but also reassure your business’s leaders that video is a smart investment

Links & Resources

• Want to learn more about the 4 superpowers of video? See Podcast Episode 30
• Find out which video topics will be most profitable for your business with our free Topics Selection Worksheet

The WireBuzz team is dressed up for WireBuzz Day and Halloween!

Super Happy and Wendy are off to save the day!

And the costume contest winner is...the Canon 5D Mark IV (A.K.A. Ashlyn)!

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