Video Post-Production: Why It’s Important and What You Should Expect (Ep. 12)

For most people, post-production is a bit of a mystery.

You know that your video editors are working to transform your raw footage into a beautiful finished product, but what are they really doing and what is your role in the process?

Find out in this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

• Why good post-production is so important to the success of your videos
• What happens during the post-production
• How long post-production typically takes
• Why you should always give a brand style guide to your video editors
• What to do if you don’t have a style guide
• Other use-cases for a brand style guide
• Why you need a feedback and revision process during post-production
• What we do when we get “bad” feedback, where the suggested changes will actually hurt the effectiveness of the video

Links & Resources

• Free Checklist: How to Provide Great Feedback To Your Editor During Post-Production

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