The Power of Being Vulnerable and Authentic (Ep. 40)

Being authentic is intimidating, especially when you have people looking up to you.

And for those of us leading a business, it doesn’t exactly come second-nature.

What if you share something really personal that isn’t received well?

What if your audience perceives your story as a weakness?

Who would want to do business with someone that’s vulnerable?

Well, you’d be surprised.

I’ll be the first to admit that being vulnerable with your audience is difficult. But if you really want to take your business or brand to the next level, authenticity is a must.

The truth is, people want to do business with those that they’ve built relationships with. And healthy relationships are built on openness and honesty.

Think about it: Wouldn’t you want to buy from someone that you care about? Doesn’t it feel better when you shop with a company that has similar values?

But in today’s global market, making a personal, face-to-face connection isn’t always an option.

So to build a relationship remotely, you have to be willing to open up wherever your target audience is.

Often that means sharing your story online, through video.

In this episode, I’ll tell you about the biggest obstacle I’ve had to overcome to get where I am today, and why video is one of the best ways to open up and be authentic with your audience.

Seriously, you won’t want to miss this one.

Get the episode on iTunes: http://apple.co/2cmNQBA

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In This Episode, You’ll Learn:

• News Update: Vidyard just opened up submissions to the Video Marketing Awards
• Pauline Jakober’s 8 Dos and Don’ts of Successful Video Advertising (and my response to her list)

• Why having a remarketing/retargeting strategy helps keep your business top-of-mind

• How being authentic in your videos builds relationships

• About my personal struggle with ADD — and why telling my story is valuable to my business
• How openness and authenticity can help your business connect with prospective customers and achieve its goals
• Why video is one of the best ways to create an authentic connection with your audience

Links & Resources

• Learn about Vidyard’s 2016 Video Marketing Awards and Viewtopia
• Learn more about Vidyard in this podcast episode with Michael Litt, Vidyard’s Co-founder & CEO
• Find out more about the Search Marketing Expo
• Take a look at this great article on the by Pauline Jakober
• Download our free Video Topic Selection Worksheet
• Have an idea for an upcoming podcast episode? Let us know here!

See my thank you video to the University of Arizona's SALT Center:

"Testimonials are more important than ever because just like the Rolling Stones taught us, 'Things are different today..."

"Because of Google and the access to information, prospects are totally in charge...Today the buyer, the prospect doesn't need to interact with the salesperson anymore."

"Inbound marketing is how you use content in your marketing plan to bring potential customers to you, rather than having your marketing efforts fight for their attention"

"It'll be easy for your to see how to build in the right videos through your sales pipeline"

Thanks for Listening!

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