Turn Attendees Into Superfans - What Healthcare Conferences Can Learn From FanCons & Theme Parks

What Harry Potter house are you in? What Pokemon do you choose? What Beyblade do you spin? And are you allegiant to the Force or Dark Side?

From childhood through adulthood, us humans like to identify and silo ourselves. We love to immerse ourselves in magical, interactive settings that make us feel like we’re kids again and part of another world – while their characters support and guide us along our journey.

While this might not seem like it has anything to do with medical marketing, golden strategies and ideas are often mined from opposing industries. And at the end of the day, the goal of any exhibition is the same: to turn your attendees into superfans.

In honor of National Anime Day being April 15th, the WireBuzz team gathered around to nerd out about their favorite anime and fanlore. What conference marketing inspiration can your life science brand take away from fan conventions and theme park experiences? Listen to find out!