Using Video To Get the Most Out of Your Conference Strategy (Ep. 29)

Do you depend on conferences to generate leads and make connections in your industry?

If so, you know that the leads you develop at conferences are critical for increasing ROI.

But what about when it’s over—are you effectively nurturing your new contacts once they’ve gone home?

Converting your leads to customers depends on your post-conference tactics, so you should be putting as much work into your follow-up email campaign as you did your pre-conference strategy.

And what about everyone else in your industry that couldn’t attend?

Only a small percentage of your target customers will be at the conference with you. The rest are wondering what it would have been like to be a part of the action.

Video can enhance your business’s conference strategy every step of the way.

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In This Episode, You’ll Learn:

• News Update: Twitter has expanded its video length from 30 seconds to 140 seconds and announced it’s new app, Engage. They will give users real-time analytics about the performance of tweets, images, and videos
• News Update: Elon Musk, creator of Tesla, is taking on the challenges of artificial intelligence, with plans to create a household robot
• News Update: YouTube brings live-streaming to its mobile app—find out how you can utilize this new feature in your business
• How to use video at conferences to optimize results
• Why you need to think about your post-conference strategy just as much as your pre-conference strategy
• What you can do to make sure you make the most out of conferences and generate leads
• What role video plays in converting leads during a conference
• How to use email and video after a conference to boost ROI
• Why you should use a video player like Wistia to identify prospects that display a high level of interest in your follow-up videos
• How to save money and time by creating videos at the conference, and what to do with those videos later on
• Why you should be extending the conference experience to target customers that weren’t able to attend, and how video can help

Links & Resources

• Video Marketing Mastery, Episode 17: Choosing the Right Video Hosting Platform for Your Goals, with CEO of Wistia, Chris Savage
• Free Worksheet: How to Choose Profitable video Topics

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