What Is Video Marketing And Why Is It So Effective?

You hear about it all the time, but marketers have failed to answer one simple (but important) question...

What is video marketing?

Honestly, I could go on about this for hours — even days. But to make sure we’re all on the same page, I’ll keep it quick.

Today, video marketing encompasses a lot of things. From television to tweets, videos are used to promote brands and businesses. Marketers all over the world have recognized the effectiveness of video, and now there are countless ways to use video to attract prospects and convert them into customers.

To make sure you have a full understanding of what we mean when we say “video marketing,” check out this video!

In this video, you’ll learn:

• The meaning of “video marketing”
• What type of video is considered a marketing video
• Why video marketing is so effective