The Dark Side of Video: 5 Critical Mistakes Marketers Make (Ep. 65)

We talk a lot about the benefits of incorporating video into your sales and marketing strategies...

But you should know about the dark side of video, too.

There's no doubt that video marketing requires an investment. And we're not too shy about sharing that, because we also know that video produces the best results.

But with just a few missteps, it's easy to waste your time and money on an ineffective video. Unfortunately, we see it more often that we'd like.

Here at WireBuzz, we want nothing more than to see your business get ROI from your video investment.

In many cases, that means knowing which pitfalls to avoid, which is why we're showing you the way by sharing some of the biggest mistakes marketers make when using video to educate prospects and drive sales.

In this episode of Video Marketing Mastery, we're going to pull back the curtain on the dark side of video — the 5 biggest mistakes marketers typically make in their video marketing — so your business can avoid those embarrassing blunders and generate ROI.

Get the episode on iTunes: http://apple.co/2lA7U2x

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In This Episode, You'll Learn:

• News Update: The Washington Examiner’s report about campuses & administrators encouraging students to report one another, or their professors, for speech protected by the First Amendment, or even mere political disagreements
• News Update: Michigan State University is banning whiteboards on the outside of their dorm rooms
• News Update: A YouTube feed of a giraffe giving birth was temporarily removed after complaints that the stream contained nudity and sexually explicit material
• News Update: Universal Pictures teamed up with 5th Wall Agency to release a totally unwatchable Fifty Shades Darker 360-degree video
• News Update: Destination BC’s use of 360-degree immersion videos, is another reason why VR 360 isn’t a smart way for businesses to use video
• News Update: Richard Nieva’s great read on CNET about Snapchat’s confusing interface
• News Update: Check out some key clips from Snapchat’s IPO video on The New York Times
• News Update: Thistle has launched a new product: Thistle Baby
• The 5 biggest mistakes marketers make when using video
• Why fluffy, top-of-funnel videos don’t always drive ROI
• How to close more deals by creating videos for the end of your sales funnel
• The proper way to promote your sales process videos
• What kinds of videos you should be investing more in
• How to cast a “halo effect” on your business by creating high-quality evergreen content
• Why overinvesting in perishable video content hurts your ROI
• Where we typically see a disconnect between production and marketing teams
• How to use proven persuasive frameworks to increase your video’s performance
• How to bridge the gap between your marketing and sales teams

Links

• Video Marketing Mastery Episode 1
• Video Marketing Mastery Episode 61
• WireBuzz’s Topic Selection Worksheet
• Entrepreneur’s Uncensored Guide to Snapchat
• Barron’s article on how Twitter built their largest revenue generator around video ads
• Check out some behind-the-scenes (BTS) footage of our 2-week shoot with Dignity Health in California

• WireBuzz’s Killer of Productivity said goodbye to his beloved friend this week. RIP, Purple Ball :(

• Pastor Martin Niemoller’s poem, “First They Came”

Thanks for Listening!

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