Where Google is Going & Aligning Your Business with Mark Traphagen (Ep. 241)

Google just made updates to their algorithm....again. As a digital marketer, it benefits you to align with where Google is going. Usually, this can be tricky, but Google did something different this time.

Unexpectedly, Google disclosed their update — that page experience is now a primary ranking factor — and they’re giving businesses a chance to optimize their website before being penalized or “slapped.” 

 “We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them.” - Google 

The message is clear: improve your website's user experience or get deranked in the search engines.

This week I bring on one of the world’s leading Google authorities, Mark Traphagen. He’s a returning guest who’s going to update you on where Google is going and how you can prepare your business to take advantage of Google's page experience update.

Bad marketers don’t follow developing trends or news. All they do is react. But I want you to be proactive. I want you to adjust your business for the changes ahead so you can ride out the storm like a boss! So take notes and prepare to align your business with Google on this week’s episode.

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In This Episode, You’ll Learn:

• Why Google exposed the changes behind the new algorithm
• How to align your business to the page experience changes
• What causes you to get buried in the Google Search results
• The difference between “lab data” and “field data”
• The 3 core web vitals you can measure (and why it matters)

Links & Resources

• Learn more about seoClairty by visiting their homepage.
• Rank Tracking Isn't What It Used to Be, So What's Next?
• Why we need to think differently about SEO rank tracking in 2020
• Visibility Share: seoClarity’s new tool to show true position on the search page
• 20% Lifetime discount on seoClarity Essentials through July 18.
• Apply code VMM20 at checkout. Delete default code at checkout.
• About seoClarity Essentials and why you want it!
• Check out the WireBuzz remote sales page to see how we’re using video
• Follow Todd and tell him you’re listening to the podcast on Linkedin

Thanks for Listening!

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