by TODD HARTLEY, on Jun 9, 2016 2:08:00 AM
It’s a mistake we see all the time…
New clients come to us with an existing batch of videos, but have no idea how to use them.
Ultimately, a video needs to be viewed by the right people, in the right context, to get the best results.
And unfortunately, it’s very easy to create videos that have a short shelf-life or aren’t optimized for the places you intend to use them. That’s why WireBuzz begins all our video projects with strategy...you want to know where you’re going to use the video BEFORE you create it.
But assuming you have the right kind of video, where are some of the places you can share it to drive views, engagement, and sales?
Well that’s what I’m sharing in this episode of Video Marketing Mastery.
Get the episode on iTunes: http://apple.co/1thfS3S
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In This Episode, You’ll Learn:
- News Update: Why you need to focus right now on site speed for the Google Mobile Algorithm
- News Update: Wistia, the video hosting tool we shared in episode 17, just announced a direct integration with Salesforce — find out what that means for your business.
- Why YouTube isn’t always the best choice for the videos you post on your website (and what to use instead)
- Some techniques for sharing your video in email to get better open rates, click rates, and on-page engagement
- Why people prefer video emails to text-based emails
- The reason YouTube is such a valuable place to post your videos (even if you posted it elsewhere too)
- Why YouTube ads are so effective for putting your content in front of your target customers
- Why video gets shared 3x more than other types of content
- How Facebook defines views differently from YouTube
- How to use video at trade shows and conferences to get more booth traffic and leads
- Why you should use training videos to get your team to communicate your message consistently
Links & Resources
- Test How Mobile-Friendly Your Website Is with this free tool
- Our episode on video strategy with Marcus Krieg
- How to choose the right video player for your goals (and part 2)
- Get our Free Topic Selection Worksheet
Thanks for Listening!
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