by MARCUS KRIEG, on Sep 8, 2016 4:55:00 AM
One of the most common challenges marketers face is prioritizing channels and tactics.
And it makes sense...there are thousands of internet marketing "gurus" telling you to be everywhere, encouraging you to invest your time and resources in every new platform.
But who's got the time or budget for that?!
Unless you already have a thriving business with a large marketing budget, it's simply infeasible to be everywhere.
[clickToTweet tweet="'It's more effective to be remarkable on one channel, than to be mediocre on several.' @MarcusKrieg" quote="It's far more effective to be remarkable on one channel, than it is to be mediocre on several."]
All that said, YouTube is an extremely powerful platform. Not only is it the #2 most-used search engine (after Google), but it also refers the highest quality traffic of any social network on the web. Plus, it leverages the power of video to educate, entertain, and convert your audience into customers.
However, YouTube is only worth your time if it's a good fit for your business and you're willing to commit to the strategy.
Think about it like this: if you give away cheap, $3 promo shirts to your customers, how much ROI do you think you're getting? Probably none, because nobody's going to wear a cheap, ugly t-shirt.
But, if you invested just a little bit more and gave away high quality, fitted t-shirts, your biggest fans would proudly serve as walking billboards for your brand. I wear my MailChimp and Wistia t-shirts nearly every week. Why? Because they look great and are comfortable!
YouTube is the same way: half-measures won't net you half the results...it often just means you won't get any results. So you have to commit.
But before you do that, you should probably decide if YouTube is even the right platform for your business.
Find out This Week In Video Marketing...
Is YouTube Right For Your Business?
On YouTube, no one cares about your pitch or promo video. That’s not why people go to YouTube.
If you're just using YouTube as a place to host your videos, then it might not be a good fit.
Here are the three commitments you need to make:
- Publish new videos consistently
- Engage with your viewers and treat YouTube like a social network
- Be helpful, not promotional, to your audience on YouTube
If you're not ready to make those commitments, then that’s okay. There are other video hosting solutions and strategies that will better meet your needs.
7 Practical Tips for Building an Engaged Community on YouTube (Ep. 21)
As I mentioned earlier, focusing your attention on building engagement and community can help you achieve your goals on YouTube much more quickly.
The reason is that YouTube’s primary goal is generating ad revenue, which means they want people to stick around on YouTube for as long as possible. So the more your viewers engage with and watch your videos, the more exposure your videos will get on YouTube.
There’s just no way to be successful on YouTube without quality engagement.
Fortunately, in this episode of Video Marketing Mastery we have Tim Schmoyer, from VideoCreators.com, who shares 7 practical tips for boosting engagement on YouTube.
And when I say “practical,” that’s exactly what I mean -- you don’t want to miss this episode of Video Marketing Mastery!
Get the episode on iTunes: http://apple.co/1TOJdey
How To Drive Scalable Website Traffic Using YouTube
You just finished producing a new video and optimized it for YouTube SEO.
The views are starting to roll in and...now what?
How do you close the loop and actually generate quality traffic and revenue from your YouTube videos?
Well, if YouTube gets what they want, they'll keep your viewers sucked into the platform for as long as possible (to maximize their ad revenue).
Fortunately, there are a couple great techniques for driving traffic from your YouTube videos back to your website, where viewers can join your email list and learn more about your product.
But to get good quality traffic from YouTube, you need to know how to use Cards and Annotations.
Check out the video to learn more!