It's time to future-proof your revenue:
Atomic Video
You’re a natural-born leader, and have always worked for a profitable and growing organization. Your company’s sales reps have always been able to connect with your customers in-person to show and tell them how great your product or service is.
But then, 2020 happened. Global, billion-dollar, legacy brands— B2B and B2C alike—declared bankruptcy. Your company’s growth started shutting down along with the rest of the world, and your future multi-million-dollar profit margin became a projection of the past. You started to worry your company would follow suit, because it wasn’t agile enough to pivot to selling remotely.
If you’re still struggling to enable your salesforce, transform your bottom line, and make up for lost time, stop panicking and make the smart leader’s decision of hiring our ROI-focused agency to adopt and implement a remote sales strategy. In just 6 months, we’ll help you future-proof your revenue with remote sales training and digital assets that make your buyers actually start paying attention and taking action.
Buyer behavior has changed forever. With only 20% of B2B buyers hoping to return to in-person sales, remote-first and self-service purchasing are the “new normal”. It’s time you pivot to prosper.
Why are our remote selling strategies so essential?
Stay Ahead of the Digital Curve
The future is digital, with 90% of decision makers believing remote go-to-market sales strategies will become permanent in 2021 and beyond. Working with an agency that gets it will help you lead the way towards capturing exciting new markets. Let the forefront become your happy place.
Rise With the Changing Times
You know buyer behavior has changed, and you can see the potential of remote selling. However, it’s still outside your wheelhouse. It’s okay if you don’t have it all figured out yet, because we’re experts in remote selling and can help you rapidly adapt to continuous change.
Don’t Wait Until it’s Too Late
You may feel like the world is passing you by, but it’s never too late to catch up to the competition or make a comeback. We have the expertise to help you create and implement a new sales strategy today that will help you and your organization leave a new legacy tomorrow.
Why persona pages?
A persona page is a robust sales page tailored to the demographic and psychographic pain-points and needs of your customers. Persona pages serve your website like your best sales rep and increase sales qualified lead (SQL) conversions, leveraging consideration and objection-handling content curated specifically to address your customers - as people first, prospects second.
Personalized & Relevant
Your prospects care about their own story, and how your product or service can solve their pain-points. An effective persona page employs a “human-to-human” strategy; capturing a prospect’s attention by first empathizing, then educating. This moves your customer down the page and provides momentum, building up to when they’re ready to take action.
On-Demand
An arsenal of persona pages equips your team with a library of on-demand, personalized content that your prospects can pay attention to when they want to go down your buyer’s journey; not just when your salesperson is available. On-demand content frees up your sales reps to close deals at much faster rates by prioritizing follow-ups with prospects who are demonstrating interest.
Binge-worthy
Binge-worthy videos effortlessly pull viewers into the next, similar to a Netflix series. If you want your buyer’s journey to be binge-worthy, your on-demand series of content needs to be intimate. Persona pages make it feel as though you and your buyer are having a private meeting - even if 100 other prospects are reading the same page at the same time.
Don’t believe in the power of our strategies yet? Take our client’s word for it:
Persona pages, created the “WireBuzz way”:
FAQs
What exactly is a "persona"?
"Personas" are the descriptive stereotypes that your marketing and sales teams should use to identify and target your key decision makers.
For example, your company offers a B2B SaaS product for the hospitality industry. Your personas would be the key decision makers at hotels and resorts who are ultimately responsible for buying into your software.
What if I need multiple persona pages?
Most companies do, which is why we offer various retainer model packages. Please speak to one of our strategists to determine how many persona page variations your remote sales strategy will ultimately require.
Is a “persona page” the same thing as a “landing page”?
While a persona page can make a great landing page for lead generation campaigns, it’s primarily a robust content tool for your sales reps. Landing pages can sometimes be shorter, less robust, and rarely leverage video to the same extent.
Persona pages are strategically engineered for a specific type of prospect's problem and the solution you provide them. Plus, the examples and the client testimonial stories on a persona page demonstrate this isn't your company's first rodeo and you regularly solve problems for this persona.
How much does a persona page cost, and how long does it take to create a page?
Our standard WireBuzz persona page is an average monthly investment of $10K over 6 months. This includes 30 days of initial project strategy and planning, 90 days of production for 3 videos, 30 days of page development and technical implementation, and bi-weekly project update meetings along the way.
There are many production variables that influence total cost and timeline (ex. total number of persona pages, number of unique videos needed, animations and graphics, coordinating production and travel, sourcing customer testimonials, etc). To receive an accurate project quote and timeline, please speak to one of our strategists.
What about SEO and digital advertising?
WireBuzz specializes in creating persona pages that enable sales teams to better convert SQLs. If you would prefer to use persona pages to generate more organic search traffic and MQLs, let one of our strategists know during your first call with us so we can address this effectively.
If you need a complete website redesign with SEO and/or are interested in full-service marketing management, one of our strategists will discuss these variables and our 12-month retainer model with you on your call.
Remote sales transformation pricing:
Starting at
$10k/mo
6 - 8 month transformation
Remote Sales Training
Persona Analysis
Content Strategy
Video Production
Copywriting
Wireframing
Technical Recommendations
Bi-Weekly Project Meetings
Ready to take the next step on your journey with WireBuzz?
WireBuzz is a ROI-focused video, marketing and sales optimization agency. (But what we really are, is a partner in your growth!) With 10+ years producing videos and implementing sales strategies for enterprise organizations, we know exactly what it takes to generate revenue from a distance.
Request a consultation with one of our strategists to explore how we can help YOU enable your salesforce with remote sales training and persona pages.