by TODD HARTLEY, on Oct 26, 2017 7:06:00 AM
Time after time, I hear marketers preaching the same “golden rule” of video...
“Your videos need to be short! Shorter videos perform better than longer videos.”
Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…
Except for me.
Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.
Not because shorter videos don’t work. Those quick 30-second videos have their time and place.
But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.
Why? Because longer videos give your most qualified buyers a chance to stick around, learn more about your product or service, then move closer to a decision to buy.
Try doing that with a 30-second video.
Plus, the YouTube search ranking gods will smile upon your longer videos when they keep your viewer on their platform longer.
All-in-all, long videos are still effective in driving sales, and we’re here to steer you in the right direction in this episode of Video Marketing Mastery.
If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!
NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).
In This Episode, You’ll Learn:
- Why the “golden rule” of video marketing is actually a myth
- The two most effective kinds of videos today
- Why longer videos are more effective with the people who will actually buy
- Why the Golden State Warriors decided not to use pyrotechnics at their season opener against the Houston Rockets
- How Many of These Video Marketing Mistakes Are You Making? (via Michael Georgiou from Entrepreneur)
- How video makers are programming around Facebook’s ad breaks
- Why Facebook and Google competed for anti-immigration ad dollars during the 2016 election
- How to play YouTube videos in the background on Android and iOS devices
- Google Map’s new feature that allows users to virtually explore other planets and moons
- Twitter’s new video-centric ad format
- Alyssa Milano’s new “Me too” social media campaign, urging women to speak up about sexual harassment and assault
- How one Applebee’s bartender went viral after bashing their new Dollarita on Snapchat
- Snapchat’s new Context Cards feature that integrates with other apps
Links & Resources
- Gain access to our free Video ROI mini-course by signing up here
- Fast Forward: The Video Marketing & Sales Virtual Summit
- Video viewer engagement chart
- Wistia's Chrome plugin
- Baylor’s WireBuzz case study graph
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Thanks for Listening!
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If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.