When is YouTube a Good Option for Marketers (Ep. 49)

You should know by now that YouTube isn’t for everyone.

It’s a huge investment of both time and money.

The problem is, many video marketers still talk about YouTube like it will solve all of your marketing problems.

Of course, YouTube is a great community builder. It’s a fantastic place to grow an audience and increase awareness about your brand. And it definitely can help boost your search engine rankings and traffic over the long-term.

But it's also a lot of work.

YouTube is a long-term commitment. That means it needs to be a part of a smart strategy that fits your goals.

And no, that doesn’t mean uploading your promotional videos and calling that a "strategy." That doesn't work on YouTube and it never did.

Believe us, it’s going to take some time before you start seeing any ROI from your YouTube channel, which is why it's so important that you're sure it's a good option for your business before you start investing in YouTube.

To help you make the right decision, ask yourself a few questions before starting your YouTube channel:

1. Is there an audience on YouTube for the topics you’re interested in covering?
2. How well do you know the information you plan on delivering in your channel?
3. Are you genuinely passionate about teaching and entertaining, or is YouTube just another place for you to try and gain exposure?

Once you’ve come up with some answers, you’ll want to listen to this podcast to find out if YouTube really makes sense for your business!

Get the episode on iTunes: http://apple.co/2fVSELp

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In This Episode, You’ll Learn:

• Whether or not you should consider incorporating YouTube into your marketing strategy
• How to find out if the topics that matter to your business will be successful in search
• Why keyword research is an important part of deciding if there is value in beginning a channel
• How to use “Related Videos” and YouTube’s video suggestions to your benefit
• Why playlists are more important than you might think they are
• Why you have to be an expert in the topics you cover on your channel
• Why genuine passion is key to run a YouTube channel
• Where you can upload your videos if you don’t think YouTube is right for your business

Links & Resources

• Download our free YouTube SEO E-Book
• Learn How to Create Compelling Videos in A Boring Niche (video)
• Check out WireBuzz’s YouTube Channel — We post 3 to 5 videos a week!
• If you’re interested in any of the YouTube channels we mentioned, here they are: Crash Course, MyHarto, GoPro, Kandee Johnson, and our favorite, BlendTec

Thanks for Listening!

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